Bobby J. Calder
· 17 obras en el catálogo
Obras
Cognitive consistency and consumer behavior
The self-perception of intrinsic and extrinsic motivation
Leadership and verbal participation
Kellogg on advertising & media
Attributions based on consumer behavior
The attitude-behavior relationship
The interaction of intrinsic and extrinsic motivation
The self-perception of intrinsic and extrinsic motivation
The use of scaling and cluster techniques in investigating the social structure of organizations
Attitudes and behavior
Kellogg on integrated marketing
Kellogg on marketing
Brands
Attitudes toward death and funerals
Attitudes and behavior
Attitudes and behavior [by] Bobby J. Calder [and] Michael Ross
