Applying market segmentation schemes
choices, costs, and control
Edición de la obra Applying market segmentation schemes
| Autor | Thomas V. Bonoma |
|---|---|
| Editorial | Division of Research, Graduate School of Business Administration, Harvard University |
| Fecha de publicación | 1984 |
| Lugar | Boston, Mass. (Soldiers Field, Boston 02163) |
| Idioma | inglés |
| Páginas | 21 |
| OCLC | 10417958 |
| Serie | Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 84-41 · Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 84-41 |
| Número de Cutter | B719a |