Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Edición de la obra Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
| Autor | William Bearden, A. Parasuraman |
|---|---|
| Editorial | Amer Marketing Assn |
| Fecha de publicación | July 1990 |