All business is local
why place matters more than ever in a global, virtual world
Edición de la obra All business is local
| Autor | John A. Quelch |
|---|---|
| Editorial | Portfolio/Penguin |
| Fecha de publicación | 2012 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 248 |
| ISBN-13 | 9781591844655 |
| OCLC | 729341468 |
| LCCN | 2011036149 |
| Número de Cutter | Q3a |
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.