Advertising effectiveness in a crowded television environment
Edición de la obra Advertising effectiveness in a crowded television environment
| Autor | Michael L. Ray |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1978 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Páginas | 39 |
| OCLC | 4761434 |
| LCCN | 81160613 |
| Serie | Working paper / Marketing Science Institute, Research Program · Report / Marketing Science Institute ; · no. 78-113 |
| Número de Cutter | R264a |