Michael L. Ray

· 16 obras en el catálogo

Obras

The New paradigm in business

The highest goal

The New entrepreneurs

Communicating with consumers

MMeasurement Readings for Marketing Research

Measurement Readings for Marketing Research

Buyer/Consumer Information Processing

EExperimentation to improve pretesting of drug abuse educatio

Experimentation to improve pretesting of drug abuse education and information campaigns

AAdvertising effectiveness in a crowded television environmen

Advertising effectiveness in a crowded television environment

EExperimental research on the effects of TV clutter

Experimental research on the effects of TV clutter

EExploratory cluster analysis and nonmetric scaling of multit

Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices

RRecruitment Advertising (Management in perspective)

Recruitment Advertising (Management in perspective)

UUnobtrusive marketing research techniques

Unobtrusive marketing research techniques

TThe use of the multitrait-multimethod matrix for trait devel

The use of the multitrait-multimethod matrix for trait development

Advertising and communication management

Creativity in business

SSveticʻxovlis misteria

Sveticʻxovlis misteria