Advertising and Promotion
An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)
Edición de la obra Advertising and promotion
| Autor | George E. Belch |
|---|---|
| Editorial | McGraw-Hill Companies |
| Fecha de publicación | April 2, 2003 |
| Idioma | inglés |
| Páginas | 67 |
| Formato | Hardcover |
| ISBN-13 | 9780072536768 |
| ISBN-10 | 0072536764 |
| Número de Cutter | B427a |