Advertising and Promotion
An Integrated Marketing Communications Perspective Seventh Edition
Edición de la obra Advertising and Promotion
| Autor | George E. Belch, Michael A. Belch |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | Dec 11, 2007 |
| Formato | paperback |
| ISBN-13 | 9780071105897 |
| ISBN-10 | 0071105891 |
| Número de Cutter | B427a |