Advertising and Promotion
An Integrated Marketing Communications Perspective, 10th Edition
Edición de la obra Advertising and promotion
| Autor | George E. Belch, Michael A. Belch |
|---|---|
| Editorial | McGraw-Hill, McGraw-Hill Education |
| Fecha de publicación | Jan 16, 2014 |
| Páginas | 1760 |
| Formato | hardcover |
| ISBN-13 | 9780078028977 |
| ISBN-10 | 0078028973 |
| LCCN | 2013041596 |
| Número de Cutter | B427a |