VVisual communication in advertisingVisual communication in advertisingde John R. RossiterMateriasAdvertisingPsychological aspectsMotivation research (Marketing)Ediciones (1)Visual communication in advertising (1979)Columbia University, Graduate School of Business · inglésMás obras de John R. RossiterMMeasurement for the social sciencesMeasurement for the social sciencesMeasurement for the social sciencesAdvanced media planning1998
