Visionary leadership

de Burt Nanus · Publicada por primera vez en 1992

The author defines what the vision thing is all about. Successful leaders know that nothing drives an organization like an attractive, worthwhile, achievable vision for the future. The author shows why vision is the key to leadership and demonstrates how any leader can use a logical, step-by-step process to create and implement a powerful new sense of direction in his or her organization. This book is designed for individual leaders to develop their own vision statement, and guides readers through the mechanics of forming a vision, for developing the scope of the vision, and processes for implementing that vision. The book is a guide for leaders at all levels, from top executives to heads of divisions and departments, from large corporations to small businesses, from manufacturing and service organizations to government and nonprofit institutions.