Towards effective place brand management

Materias

• Product management
• Brand name products
• Place marketing
• Case studies

Ediciones (2)

• Towards Effective Place Brand Management (2010)

  Elgar Publishing Limited, Edward · inglés · ISBN 9781849806398

• Towards effective place brand management (2010)

  Edward Elgar · inglés · ISBN 9781848442429

Más obras de Gregory John Ashworth