The Strategy-Focused Organization
How Balanced Scorecard Companies Thrive in the New Business Environment
de Robert S. Kaplan · Publicada por primera vez en 2001
"In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies - including Mobil, CIGNA, Nova Scotia Power, and AT&T Canada - Kaplan and Norton illustrate how Balanced Scorecard adopters have taken their groundbreaking tool to the next level. These organizations have used the scorecard to create an entirely new performance management framework that puts strategy at the center of key management processes and systems."--BOOK JACKET.
