The media game
de Stephen Ansolabehere, Roy Behr, Shanto Iyengar
"[Authors] examine the massive changes to our political system brought about by the rise of television since the 1950s. The authors start by describing the workings of the media, and then they analyze the effects of television on both politicians and voters. They combine striking experimental and survey data with behind-the-scenes examples culled from national and state politics."--Page 4 of cover.
