The Madden Phenomenon

("EA Sports 1989-2009: Madden XX Years" on cover)

de Mojo Media, Inc., Jon Robinson, John Gaudiosi

This is a history and production video, of the Video game series of Madden football. From John Madden being approached to lend his name to a game series, to it's becoming one of the most success video games. From the programing to the music selected for each games, and production of advertisements. Quotes from various celebrates about the games, a interviews with John Madden himself, and members of EA Sports.