The interactive marketplace

de Keith Brown

"Here is the first comprehensive and in-depth exploration and explanation of the most crucial and forward-looking innovation in ebusiness today: mass customization. Renowned ecommerce visionary Keith T. Brown guides readers into tomorrow's interactive marketplace, arming business professionals at organizations of all sizes with the resources and wherewithal to create and customize viable, economical, competitive and future-ready business models guaranteed to take them beyond the click-and-buy shopping cart plans that today are teetering on the brink of extinction.". "In The Interactive Marketplace, Brown looks to a range of real-life examples and industry trends as he explores how customer-targeted ebusiness is shifting more and more toward an emphasis on B2B platforms that integrate Internet technology into all phases of business operations. Readers will learn exactly how to create a business model that is capable of seamlessly reaching from the manufacturer, through the supply chain, to the contractor and point-of-sale - while delivering interactive capability to the consumer on an extremely user-friendly technology platform.". "At once an indispensable survival guide to the future and a fascinating look at the state of ecommerce today through the eyes of one of its leading pioneers, The Interactive Marketplace delivers all the knowledge, skills, and tools required to stay on top and thrive in today's perpetually evolving business world."--BOOK JACKET.