The IMC PlanPro Handbook with CDROMde Kenneth E. ClowMateriasMarketing, data processingEdiciones (1)The IMC PlanPro Handbook with CDROM (2006)Pearson Prentice Hall · inglés · ISBN 9780131998124Más obras de Kenneth E. ClowConcise Encyclopedia of AdvertisingCConcise encyclopedia of insurance termsConcise encyclopedia of insurance termsEEssentials of MarketingEssentials of Marketing