The global theme park industry

de Salvador Anton Clavé · Publicada por primera vez en 2007

"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will be of interest to students in leisure and tourism management, and to practitioners in the industry, providing a practical guide to the planning and development of theme parks."--BOOK JACKET.