The global challenge

de Robert T. Moran · Publicada por primera vez en 1994

"After all the books on why to go global, here is a book that gives practical advice on how to become a successful player in the global arena ...." "The Global Challenge: Building the New Worldwide Enterprise is a guide to preparing and implementing the right global strategy for your company, whatever its size or nature." "Beginning with a vivid picture of the current shift toward globalization that places it within the larger context of our times - and a look at the external forces driving strategic decisions today - The Global Challenge moves on to the real issues that impact your company, right now."--BOOK JACKET.