The Eng@ged customer

de Hans Peter Brondmo, Geoffrey Moore - undifferentiated · Publicada por primera vez en 2000

"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--Jacket.