The Electronic B@zaar

de Robin Bloor

"The author offers concise and practical advice on how to transform a bricks-and-mortar business into an ebusiness - eConstructing your enterprise. Bloor explains the meaning of an eBrand and the reality of an eChannel and offers strategies for attracting and keeping these new eCustomers." "For virtual entrepreneurs and all those whose very existence depends on unleashing the power of the internet to gain a competitive advantage, The Electronic B@zaar offers a recipe for growth in the new world of e-business."--Jacket.