The Elderly marketde Charles D. ScheweMateriasMotivation research (Marketing)Older consumersConsumers' preferencesAged consumersEdiciones (1)The Elderly market (1985)American Marketing Association · inglésMás obras de Charles D. ScheweManaging by defining moments2002Marketing information systemsMarketing to an aging population
IInstructor's manual to accompany Schewe and Smith's MarketinInstructor's manual to accompany Schewe and Smith's Marketing concepts and applications, second edition (McGraw-Hill series in marketing)1983