The E-Myth Physician
Why Most Medical Practices Don't Work and What to Do About It
de Michael E. Gerber · Publicada por primera vez en 2003
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workWith The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done.The E-Myth Physician will teach you how to:Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable resultsRecognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each on your practiceTransform your practice and your people while enabling your business to grow exponentially without your having to be there all the time.Drawing on more than thirty years of experience working with tens of thousands of small business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results not only in the physician's practice, but, even more important, in a physician's life.
