The business environment

de Ian Brookes, Jamie Weatherston

This new text is ideal for all students following business context and organizational environment modules as part of a Business Studies or Management undergraduate course or diploma, or post-experience course. Up-to-date, and packed with real-life case studies and examples, the book examines the characteristics, features and complexity of the competitive, economic, legal/political, social, technological and ecological environments, and their influence on organizations, now and in the future.