SSome thoughts on marketing controllershipSome thoughts on marketing controllershipde R. M. S. WilsonEdiciones (1)Some thoughts on marketing controllership. (2000)Loughborough University Business School · inglésMás obras de R. M. S. WilsonTThe application of management accounting techniques to the pThe application of management accounting techniques to the planning and control of marketing of consumer non-durablesTThe case for strategic control
TThe application of management accounting techniques to the pThe application of management accounting techniques to the planning and control of marketing of consumer non-durables
EEntrapment/escalating commitment in the investment decision-Entrapment/escalating commitment in the investment decision-making process revisited
EExpectations and occupational reality shock in trainee accouExpectations and occupational reality shock in trainee accountants
