Retail Revolution

de Rajiv Lal, José Alvarez, Dan Greenberg

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more nuanced approach to understanding the significant changes occuring in retail. THe authors also lay out several strategies that retailers can use to guide their actions as they attempt to survive the grinding downward spiral being created by ecommerce. -- from back cover.