Resources and corporate strategy
de Cynthia A. Montgomery, Harvard Business School
In this presentation, Professor Cynthia Montgomery discusses the critical steps of identifying, evaluating, building, and deploying valuable resources. Competitive advantage, she explains, requires more than just how your business relates to your industry or product. It must be leveraged through the sharing of valuable resources.
Materias
Ediciones (1)
- Resources and corporate strategy (2006)
Harvard Business School · inglés
