Resisting McDonaldizationde Barry SmartMateriasFranchises (Retail trade)Industrial managementConsumption (Economics)MarketingMcDonald's CorporationFast food restaurantsConsumer behaviorCapitalismMcDonald's (Firm)Ediciones (3)
Sociology, Phenomenology and Marxian Analysis: A Critical Discussion of the Theory and Practice of a Science of Society (Intl Library of Sociology)