Preparing for electronic commerce in Asia

de Douglas Bullis · Publicada por primera vez en 1999

"In this book, Bullis presents a non-technical look at the state of information technology (IT) and how people in the emerging Asian marketplace envision its future, especially in places like Singapore and Malaysia, the two major countries in the region pursuing large-scale information infrastructure projects that will determine the region's long-term commerce in IT. Not a state of the technology book, this is a "state of the mindset" book that offers businesspeople worldwide insights into this vast and burgeoning market, insights that will help decision makers recognize the big mistakes before they make them."--BOOK JACKET. "Readers will gain a much better understanding of the kinds of services they should be offering and how to tailor those services and their delivery systems to local realities."--BOOK JACKET.