Perfect E-Mail

de Steve Morris

In an age where electronic communication is the norm, the ability to communicate effectively via e-mail is a skill no individual or business can afford to ignore. Yet people are unsure how to write them, what tone to adopt, what language to use and what legal implications e-mail content has.Contents:- Organisational procedures businesses can adopt in order to avoid ‘e-mail overload’- Step-by-step approaches to finding your way around e-mail software- Language in the electronic age- The nuts-and-bolts of writing different types of e-mail- The problems and possibilities of e-mail marketing- How marketing will be transformed by the Net- Electronic communication: law, libel and how far businesses can and should use e-mail surveillance