New economy expression
de Mercer, David · Publicada por primera vez en 2001
"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.
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- New economy expression (2001)
Wiley · inglés
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