Mergers

de Patrick A. Gaughan · Publicada por primera vez en 2003

"Complete with numerous real-world case histories of high-profile, high-stakes failures and successes, this book objectively analyzes previous mergers. Mergers identifies key characteristics of successful mergers by companies such as GE and Cisco, and it also provides pitfalls to avoid by examining mergers that failed, including AT&T, DaimlerChrysler, WorldCom, Quaker Oats, United Airlines, Sears, and Mattel. All research is illustrated with informative exhibits and tables to help readers grasp important concepts."--BOOK JACKET.