MMercadotecniaMercadotecniade James M. HulbertEdiciones (1)Mercadotecnia (1989)McGraw-Hill/Interamericana de México · españolMás obras de James M. HulbertMarketing management in the 21st centuryTTotal Integrated MarketingTotal Integrated MarketingDDescriptive models of marketing decisionsDescriptive models of marketing decisions