MMarkops : the simulation for marketing trainingMarkops : the simulation for marketing trainingde Jean-Claude LarréchéMateriasMarketingComputer simulationSimulation methodsEdiciones (1)Markops : the simulation for marketing training (1988)McGraw-Hill · inglésMás obras de Jean-Claude LarréchéMMARKSTRAT 2MARKSTRAT 2
AA framework for the comparison of marketing modelsA framework for the comparison of marketing models