MMarketing StrategyMarketing Strategyde Robert J. DolanMateriasMarketingManagementDecision makingProduct managementStrategic planningEdiciones (1)Marketing Strategy (2002)Havard Business School Publishing · inglés · ISBN 9781578519057Más obras de Robert J. DolanStrategic marketing managementMMarketing management readingsMarketing management readingsManaging the new product development process1993