Marketing revolution!
de Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques."--Jacket.
