Marketing planning, 2007-2008

de Karen Beamish, Ruth Ashford

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.<BR id="CRLF">The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies.<BR id="CRLF">Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.