Marketing Channelsde Lou E. Pelton, Martha R. Cooper, David Strutton, James R. Lumpkin, Lou Pelton, James LumpkinMateriasBusiness & Economics / Marketing / GeneralSales & marketingMarketing - GeneralBusiness & EconomicsBusiness / Economics / FinanceBusiness/Economics
JJournal of Business and Industrial Marketing, Issue 8 : RadiJournal of Business and Industrial Marketing, Issue 8 : Radio Frequency Identification