Making innovation work
de Tony Davila, Marc J. Epstein, Robert Shelton
To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on—and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation. The authors draw on unsurpassed innovation, consulting experience, and a thorough review of innovation research. Their techniques have been proven at top companies ranging from Apple and GE to Toyota. In this book, they demonstrate what works, what doesn't, and how to use all your management tools to maximize the value of your innovation investments. You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully, incent teams to deliver, and infuse metrics throughout every phase of the innovation process. Simply put, Making Innovation Work takes the mystery out of profitable innovation, showing how to lead it, track it, incent it, and get more of it. Leading innovation Defining innovation strategy, designing portfolios, and encouraging value creation Integrating innovation and business strategy Matching innovation to your overall business strategy Balancing creativity and value capture Generating successful new ideas that drive maximum ROI Weaving innovation into the fabric of business Making innovation truly integral to your company's business mentality Neutralizing organizational "antibodies" Preventing your company from killing off its best new ideas Building innovation networks Leveraging innovation resources both inside and outside the organization Measuring and rewarding innovation Implementing the right metrics and the right incentives to drive results
