Iranian Entrepreneurship

A guidebook for Iranian knowledge-based startups and SMEs

de Jalil Khavandkar, Ehsan Khavandkar, Afshin Motaghi

This is an introduction to founding a business. It is easy to read and well-designed. It covers all the important areas including assessing competition, developing a strategy and working out a cash flow, as well as discussing formatting and presentation. In this book, authors cover a great deal of useful and practical information, including how to develop your marketing plan easily, how to use a simple formula to create your marketing message, how to fund a business idea and how to use different pricing strategies in Iranian business era. This book is taught in some Iranian universities as a text book.