iProperty

Profiting from Ideas in an Age of Global Innovation

de William Barrett

"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--BOOK JACKET.

Más obras de William Barrett

PPhilosophy In the Twentieth Century Volume 1

Philosophy In the Twentieth Century Volume 1

The truants

1982

TTime of Need Forms of Imagination In The

Time of Need Forms of Imagination In The