Iconography

de Vincent Ferrané

In the expression 'aesthetic canon' which structures the standard of beauty, the term 'canon' refers to the idea of 'rules'. These rules, however, inscribed nowhere, enact in a changing way the representation of the beauty in its dimensions certainly aesthetic but also cultural and social. Jeanne Damas is a so called successful 'It girl-model-businesswoman' who embodies many modern facets of a feminine ideal. She enjoys a popularity whose global reach could never have been considered before the modern era of social networks. Besides, Jeanne Damas first built this image by posting pictures of her own life: her favorite objects, her way of dressing and putting on makeup - with clothes and cosmetics from her own brand.