How to enter China
de Yadong Luo · Publicada por primera vez en 2000
"This book systematically illuminates ways to enter China for international corporations seeking preemptive opportunities and long-term competitive positions abroad. Specifically, it describes China's investment environment at the turn of a new century, outlines the impact of China's WTO membership on foreign companies, articulates each of the entry mode choices available to these companies, analyzes various factors underlying entry mode selection and equity ownership arrangement, and provides insight into entry mode selection from case studies. This book also synthesizes literature on entry modes and the Chinese business environment, offers managerial lessons and practical guidance regarding entry strategies, and illustrates both Chinese government views and expectations of MNCs." "This book is written for students taking a "Doing Business in China" course, executives interested in foreign investment, and scholars interested in international expansion."--BOOK JACKET.
