Hooked

de Nir Eyal

"Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: Practical insights to create user habits that stick; Actionable steps for building products people love; Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products"--Back cover.