GLOBISH
How the English Language Became the World's Language
3.0 · 1 votos
It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language. In his provocative and hugely enjoyable new book, Robert McCrum takes us from the icy swamps of pre-Roman Britain to the shopping malls of Seoul to show how the language of the Anglo-American imperium has become the world's lingua franca. We learn how the world acquired its economics, its politics, and its sport -- industrialization, parliamentary democracy, and soccer -- from Britain's imperial quest; how American power further transformed the world through film, television, and advertising; and, most recently, how the forces of globalism and ever-accelerating technological change have made Globish the worldwide dialect of the third millennium. - Jacket flap.
