Gensler Entertainment
"In addition to film, television, and more recently, the worldwide web, the creation of physical places has become an important part of the entertainment industry. As Robert L. Ward, creative director at Universal studios, explains in his introduction published here, the roots of entertainment development, the part of the industry most focused on such placemaking, go back to films - to the way that shots are "blocked" and stories unfold.". "As this volume illustrates, entertainment development has become a fertile ground for collaborations between the creative talents within the entertainment industry and architects. Gensler, architects whose roots in entertainment include the expansion of many of its best known film and television studios, has become a prominent creative partner of the industry - one of the few forging new opportunities for architects by working across the entire process, from concept through delivery.". "This volume introduces Gensler's expanded portfolio - not just studios and production facilities, but the new generation of megaplex movie theaters, urban entertainment centers, theme parks, entertainment-anchored mixed-use development, and entertainment-themed retail. Illustrated, it includes valuable commentary by Gensler architects who have become the leading specialists in these different project types."--BOOK JACKET.
