Experimental design
How does visual creativity arise in the first place and how can visual methods be developed and applied in the pro - duction of ideas and variety? Various methods for doing this are presented here under the chapter headings Basis, Interpretation, Variation, Relation and Sequence with over 3000 illustrations. In the course of this work numerous methodical design approaches are presented and mediated. One of the reasons that the results presented here are so varied and frequently surprising, is the variety of the procedures described. For over two decades Armin Lindauer and Betina Müller have searched out, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. They show numerous parallels from completely different areas of activity including advertising, product design, poster art, the fine arts and the sciences. On the one hand historic work is discussed in the book prologue such as that of Gustave Courbet, Claude Monet, Alexej Jawlensky, Pablo Picasso, Josef Albers, Bernd and Hilla Becher, and on the other the work of wellknown designers such as Daniele Buetti, Günther Kieser or Stefan Sagmeister is considered. The book is thus simultaneously both a highly specialized technical work and an extensive and very rich atlas of ideas and inspirations. It is an impulse giver without dictating the way and demonstrates once again that creativity is frequently based firmly on methods which in turn it also promotes.
