Enhancing entrepreneurial excellence

de Robert A. Baron

The field of entrepreneurship has long pondered the following question: Why, despite their high levels of motivation, effort and commitment, do so many entrepreneurs fail? This innovative volume tackles the complex question of entrepreneurial success, identifying the essential tools necessary for converting ideas into reality and offering concrete means for acquiring and strengthening those tools. Though entrepreneurial success or failure can be partly attributed to external considerations such as market fluctuations and competitor activity, Robert A. Baron argues that the individual entrepren.