Doing business internationally

de Terence Brake · Publicada por primera vez en 1995

"Offering profitable insights into working with and managing people in global organizations, Doing Business Internationally provides guidelines for developing a solid grounding in cross-cultural competence. Starting with an overview of six cultural regions in the world - Africa, Asia, Latin America, Europe, the Middle East, and North America - the authors build the framework for organizing cross-cultural experiences and identifying and working with key cultural differences. After establishing the key principles of communication and negotiation across cultural lines, Doing Business Internationally identifies the dynamics and scope of today's global workforce and defines the core success factors for managing effectively in the global environment."--Jacket.