Design Entrepreneur

de Steven Heller

Through case studies with an international roster of designers like Dave Eggers, Maria Kalman, Charles Spencer Anderson, and others, this book explores the whys, hows, and wherefores of the conception and production processes. Design entrepreneurs must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and does not, and this is the book that shows them how that feat is accomplished.